Three services, one retainer

Design and build,
end to end.

Your dedicated senior designer for SaaS & AI startups.
One partner, brief to ship.

What you get,
all on one retainer.

Three services. Pick any mix
on a flexible monthly retainer.

Web Design

Marketing pages, landing pages, full sites – designed to convert and shipped in days, not weeks.

Product Design

App UIs, dashboards, onboarding flows – delivered as Figma files or shipped as working code.

General Design Assets

Pitch decks, social media assets, paid ads, banners and full content sets – on-brand design assets.

Northpin landing page in a red and orange gradient, headline "Notes that schedule themselves" with macOS and Windows download buttons and a calendar interface below
The same Northpin landing page in a purple and pink gradient variant, headline "Notes that schedule themselves" over a dark calendar interface
Dark project board for SaaSflow: a Task: Web Design card wired to Client Notes, a subtask list and assigned Project Manager and UX Designer roles
Three dark mobile ad creatives for GetIndigo: "Stop digging through Slack, Docs & Mails", "Why juggle 10+ different tools?" and "You can't steer what you can't see"
Three a0.dev app screens: "Build less. Ship more.", "Your client doesn't care about your stack" and "Stop building. Start publishing."
Two pricing cards side by side, a Basic Plan at 200 dollars a month and a Premium Plan at 400 dollars a month, each with a checked feature list
Abacus governance flow on black: an LLM Catalog feeding Model Deployment, then Monitoring & Performance and Governance, all sitting on a Governance & Control bar
Creator analytics dashboard split into four panels: Trend analysis, Sentiment Pulse, Creator Performance and Creator Partnership Analysis
Three light blue ProfitPath marketing cards: a 4.8 Trustpilot rating, a "Ready to boost your success?" promotion and a "10+ Shops new this week" logo wall
German website section "Warum dich deine Mitbewerber schon längst abgehängt haben" with three numbered feature panels below the headline
recruitpilot website section "Vom Signal zur verifizierten Kontaktperson" next to a lead dashboard listing candidate names, titles and contact status
Three step section "So läuft das, vollautomatisiert, end-to-end" with icons for Lead Sourcing, Enrichment & Scoring and Outreach
Integration diagram on a warm orange gradient: a central Data Analysis node connected to API Integration cards for Slack, Snowflake, ClickUp and Okta

About

One studio, one senior designer.

I'm Flo. Every project on this page was designed and shipped by me, so there is no agency overhead, no hand-off to a junior, and no account manager sitting between you and the work.

You brief me directly, I design and ship, usually in days rather than weeks. Web design, product design and the design assets around them, all on one flexible monthly retainer.

Flo, the senior designer behind adfects

Trusted by AI and SaaS companies worldwide

$12M seed round
$12M Series A
$6.5M seed round
$17M seed round
$5M Series A
“The new website converts at 4x the rate it did before, and the ads have delivered a consistently strong ROI ever since.”

Mike Co-Founder, recruitpilot

How it works.

Three steps, no agency overhead
and no hand-offs.

  1. 01

    Brief and call

    A 30 minute call to align on goals, scope and what success looks like. No long form briefs.

  2. 02

    Design and build

    Daily iterations, so you see and direct the work as it happens. Figma files, working code, or both.

  3. 03

    Launch and tune

    Ship it, then refine on real data. Unlimited revisions until it converts, and no lock-in.

The tools I design and ship with every day

One retainer. $5k per month.

3x updates per week, fullstack design, unlimited revisions, your dedicated design partner.

Or project based.

One scope, one price, agreed before anything starts.

Questions.

The things worth knowing
before we start.

What is included in a retainer?

Design support across whatever you need shipped, on one flat monthly rate. You decide where the time goes, and it can shift from month to month as priorities change.

Can I pause or cancel?

Yes, at any point. There is no minimum term and no lock-in, so the retainer runs exactly as long as it earns its place.

Who actually does the work?

Me, from brief to ship. No agency layer, no juniors, and no hand-off to someone you have never spoken to.

How fast do I see the first work?

Usually within days. You get daily iterations rather than a weekly reveal, so you can steer the work while it is being built instead of reacting at the end.

Do I get Figma files or working code?

Whichever you need. Product work comes as Figma files or as shipped code, and marketing pages can go live directly.

What if I only have one project?

Then a project based scope fits better than a retainer. One scope, one price, agreed before anything starts.

Got a project in mind?
Let's ship it.